(spoon carved by Fernando, sold)
Growth And Identity
Business wise, this has been a very important year for us. The plans of what we want our business to be, and how to get there, have been under constant discussion since last Christmas; since then, we have been keeping a much closer eye on price/profit ratios, making sales statistics, looking for more supply sources, and all the things a business must do in order to avoid stagnation and keep growing. At the same time, we have also kept a much closer eye on what makes us happier as crafters, and to what we see ourselves doing in the next twenty years. Believe me, balancing both is not easy at all, specially when paying bills always seems to be the most urgent need.
If you have been reading this blog for a while, there are three things that I think you must have already noticed:
a) that we love anything that’s handmade, and learning/practising disappearing crafts is our specialty – Fernando carves by hand without the use of electrical tools, and spins on his own handmade spindles; I sew by hand, crochet by hand, paint by hand.
b) that magic, life and work are the same things for us, and run together seamlessly;
c) that our land and our heritage is Sacred for us, and we rever it deeply.
These three points are, in our opinion, what defines us as artisans and as people – and we want our business to represent that more strongly – who we are, what we are, where we come from and who has inspired us to do what we do. You will say we already do that – yes, but we want to do it more. So much more. We want every single thing we create to reflect how we live, what matters to us, and above all, our own culture and heritage as Canarians, which is wider and more complex than what it may seem.
(handpainted wood ornaments, all sold)
We have decided to discontinue several of our product lines, and invest more on others – all oils, waters, floor washes, powders and other supplies will be discontinued. All the prints and holy cards, which we have just restocked for the last time, will be discontinued too, and changed for others. For that, we are making a huge 50% off sale at the shop, starting tomorrow morning, until we have sold out the inventory we have, which can take months because we have plenty of supplies (so don’t worry, you won’t miss your chance. We are doing this with enough time and supplies for everyone to stock on products before they are gone).
Other products, like herbs, will be discontinued shortly because we intend to re-package them or sell them in different ways. Once that is done, they will be back up.
I will continue to offer Tarot, Candle Work and Spell Work services just as before; there will be no changes to that. We will continue to sell at the same Etsy address, and will blog on the same blog address – we want the less hassle for our customers that is possible! We may change the name of the business (this is undecided yet), but all addresses will stay the same.
This whole process will take a couple of days to be finished, so please be a little patient because I have to edit almost 150 listings!
At the same time, we will start adding the new items as we make them, just as usual – and what will you see more of? Original ATCs, wood carvings, paintings, embroidered and crocheted items, dolls, and all the finest examples of our skills. Oh! and several new categories – but that will be a surprise for now! The pics I have chosen to illustrate the post may give you an idea of our direction.
Another change is that we have closed the website. There isn’t much activity on it, it’s really costly, and it only means more work for me. So, those of you who purchase the Tarot and Spellwork services through the website to help us pay a few less fees (thank you so much!), can do it from Etsy from now on, or simply by emailing me for a Paypal invoice.
(Tarot bag, sold)
We are artists, not a factory. Expecting our work to be static, and revolve always around the same ideas, is simply ridiculous, because we need to change and grow to keep the fire of creating alive. We are not tied to anyone’s expectations, and when we started this business, we did it without knowing almost anything of what an online business was/is, or how we wanted it to be – we did what we knew best, how we knew best. These changes represent only another plateau on our development; we invite you to follow us along our path.
Read Full Post »